Season 3

1. The World in Your Palm

2025-06-01 · 43m

The biggest names in computers go head-to-head in a race to create the first portable computers; through failures, alliances and the return of an American icon, they'll usher in their first ever handheld device.

2. The Retail Reckoning

2025-06-08 · 43m

Three American retail icons are born within months of each other in 1962, sparking a rivalry for the ages.

3. Rise of the Internet Empires

2025-06-15 · 43m

An ambitious upstart leaves Wall Street to start an internet store that becomes a global empire, while a young computer programmer revolutionizes the way we buy and sell online--creating rival multibillion-dollar brands that become household names.

4. Hardware Warfare

2025-06-22 · 43m

Family-owned hardware stores become behemoth brands who battle it out taking big risks, ushering in new innovations, and betting it all in a race to become the number one hardware store chain in America.

5. Rise of the Office Machines

2025-06-29 · 43m

To simplify tedious office tasks in the mid-20th century, one unknown company introduces the world's first photocopier and becomes a household name.

6. Photo Bombs

2025-07-06 · 43m

An underdog breaks the mold by creating instant photography, revolutionizing how we take photos. And it kicks off a war of innovation between two iconic companies battling to be the number one camera brand in the country.

7. Fight for the Fast Lane

2025-07-13 · 43m

8. Pants on Fire

2025-07-20 · 43m

9. Wipe Out the Competition

2025-07-27 · 43m

10. Reinventing the Wheel

2025-08-03 · 43m

Harvey Firestone races to innovation against a crosstown rival as they both bet big on bringing car tires to the nation.